Oxford University Launches Furniture Products

 

ENGLISH - University of Oxford made a breakthrough to gain revenue. UK-based university has launched furniture products. Oxford name will be placed in the collection of sofas, dining table and interior accessories.Collection being sold include furniture and carpets with washbag striped marble tile pattern. Goods in the form of tables, leather briefcases until the ball has been launched in the Maison et Objet trade show in Paris last week.

 Oxford furniture manufacturer in the Daily Telegraph, Tuesday (09/20/2011) says, they are in negotiations to sell his collection at Harrods, John Lewis, and Selfridges.

 A bookshelf worth 3800 pounds, equivalent to Rp54 million (Rp14.216 per pound) labeled the Bodleian Library, while the name of the physician at the time of King William III, John Radcliffe, a desk labeled in red for 1700 pounds (Rp24 million).
 

Oxford Collection dining table is labeled in products costing 2650 pounds (Rp37 million). This table is described as a Harry Potter-style dining table. Indeed, many scenes in the movie blockbuster which was conducted in the Great Hall of Hogwarts, including Christ Church in the dining room.

The company licenses from Hong Kong, Hello Licensing, is the company that bought the rights to produce this furniture. Hello Director of Licensing, Serge Gander stated, the product was inspired by the history which lasted for 800 years at Oxford.

 "This bookcase inspired by a door. Sofa sofa is a reproduction of what I found in the senior common room. We have a stunning coffee table is inspired from the ceiling and floor mats college that inspired Christ Church, "he said.

 Producers say, tagret market this product to a former student and a wealthy Chinese consumers. "People love the era of China's new and old stuff that really authentic," he said.

 Mark rights sales agreement negotiated by Oxford Limited, a subsidiary of the university logo and copyright manage campus. Oxford Limited produces a guide to pull the company produces branded goods Oxford. The guide says Oxford lend its brand to a high quality product that is positioned as a high quality product.
 But the commercial business of these campuses opposed the lecturers. Assess brand furniture such as "inappropriate".

 Professor Emeritus at Christ Chruch, Peter Oppenheimer rate, it is vulgar, indecent, unlawful and conducted by the university in general.

 Oppenheimer comment on seats "for teachers" for 780 pounds (Rp11 million) who met the university emblem. "There is no tenure, they sit in any seat available," Oppenheimer said.

 Similar delivered teaching English at Keble College, Diane Purkiss. "We may be in the university's most famous and prestigious brands in the world is, but I think it might be time to be cautious in selling brand too free and cheap," he said.

 However, Purkiss admitted, the faculty will be more sympathetic to the business of the university if the proceeds are used for scholarship and learning activities.